When you engage with DLC Insight, you are always working with the owner and principal consultant. You are never handed off to a delivery team or junior analyst.
I have spent over 20 years working with companies to help them make better decisions for their consumers and brands by leveraging market research. I am passionate about translating complex data and insights into actionable business recommendations. I understand and respect the demands on your time, and I know what is required to not only conduct a study or execute the analysis but to drive those insights efficiently and effectively into action.
Insights into action
Consumer Understanding
Consumers, shoppers, patients, clients…focus on the people who matter most to your business. I use innovative tools and analytics to understand the choices consumers make and how these insights can improve your products and services.
Market Potential
Whether evaluating a new sales channel or an M&A opportunity, market potential starts with assessing consumer demand and evaluating your competition. I use sales data and novel consumer insights to uncover risks and quantify the upside.
Brand Performance
You’re investing to build your brand. How are you performing compared to your competition? What is distinctive and memorable about your brand? I deliver actionable insights that identify opportunities to grow your brand.
Put your consumer, market, and brand at the center of your business.
I’d love to learn more about you and your business. I can share with you specific recommendations on how to unlock actionable consumer, market, and brand insights. Let’s talk about your needs and how I can help.