Think: Consumer Market Brand

A simple idea: Put your consumer, market, and brand at the center of your business decisions. Think CMB began as my daily reminder that these three elements need to be my business priority. A deep understanding and appreciation of consumer choices, market fundamentals, and brand perception should impact all of your critical business decisions.

Think CMB is a space where I can share observations and recommendations from over two decades of hard-fought lessons learned using consumer insights to improve business outcomes. My company, DLC Insight, partners with exceptional clients to uncover insights that help decision-makers to Think CMB.

Think consumer, market, and brand. Every day.™

You can learn about me and my business here. I’d love to help you and your business grow.